Marketing Management
With the constant evolution of technology the travel and hospitality marketplace is becoming more competitive, expensive and complicated. Therefore, a unique and unified brand image of an accommodation in all available online distribution and communication channels is necessity.
With this in mind, Just Grow Hospitality is aiming to maximize exposure across online distribution and communication channels and simultaneously reducing the cost of sale and third party commissions and ultimately achieve sales and revenue growth.
Our formula consisted of:
- Creation or redesigned of the accommodation’s website
- Search Engine Optimization/search console set up
- Plan, design, implementation and management of Google AdWords campaign
- Creation or improvement of google business profile of the accommodation
- IDS account set up or improvement and management
- Create or improve and management of Meta Search platform presence
- Follow and handle accommodation online reputation
- Social Media management
Revenue Management
Revenue management is an extremely important concept within the hospitality industry. Selling the right room, to the right client, at the right moment, for the right price, through the right distribution channel, with the best cost efficient.
As market conditions change daily, we re-evaluate the variables involved in daily basis in order to move dynamically with the market. We make more informed, data-driven decisions regarding pricing and distribution on daily basis with ultimate goal to maximize revenue. We use past and current performance data and analytics, to evaluate the inventory, the demand, the current market conditions and competition, to identify trends and consumer behaviors.
Our formula consisted of:
- Market Analysis
- Competition intelligence
- Past and current years data collection and analysis
- Revenue Forecasting
- Positioning
- Dynamic Pricing on daily basis to maximize occupancy/ADR and revenue
- Strategic Pricing Decisions based on Supply and Demand
- Managing the E-Commerce Channels
Sales Management
Thomas Watson Sr said "Nothing happens until a sale is made"
The Sales together with the Marketing are complete one another and they are the “back bone” of any accommodation. Sale is and will always be priority therefore we are always focus with consistency to deliver an effective sales force. We act as an integrated department for an accommodation to support and implement the marketing and revenue tactics.
Our formula consisted of:
- Implementation of Marketing and Revenue Management Plan
- Sales Forecasting
- Reservations management
- Pricing – Contracting
- Sales Promotion and Advertising
- Online reputation Management
- Registration, Management and Supervision of the B2C channels (Βοοking, Expedia, etc.)
- Social Media Management
- Strengthening accommodation's website sales in order to increase direct sales
